Lifestyle

5 Realistic Real Estate Agent Goals for the Long Term

Karen Donovan

Working as a real estate agent has its ups and downs, including market state, competition and inventory. To progress in your profession, it’s important to avoid getting stuck in a rut that keeps you from reaching your potential.

Setting effective goals to accomplish what you want will guide you, map your business trajectory, and help you accomplish what you want. Having objectives to work towards is important in your business. Use realistic real estate agent goals to advance your career and achieve all your dreams.

Are you ready to create a plan to scale your career? Here are five realistic real estate agent goals.

Real Estate Agent Goal #1: Develop short term & long term goals.

It is important to identify your long-term goal. This is typically a five-year objective that you want to achieve and is an end goal that dictates your action plan to realize it. Identify where you want to be and then formulate steps to get there. This may include:

  • Building a real estate team
  • Selling 50 properties per year
  • Being the top producer in your agency

Short-term goals are ones you work to achieve daily or monthly. These will serve as a whole to achieve your long-term goals, but you can hit them faster and be rewarded. Some of these include:

  • Daily posts on social media
  • Complete ten sales call per day
  • Looking at 5-8 properties per week
  • Finding a successful agent as a mentor

In addition, you may also have short-term and long-term earning goals. Work with real estate commission advance companies to ensure you stabilize your income each month.

Real Estate Agent Goal #2: Work on self-improvement

To be successful, you need the right mindset and skill set. A great attitude combined with applicable knowledge will push you toward your goals, but self-improvement should be a goal generally.

You need to become a learning-based individual who tackles obstacles by overcoming the uncomfortableness of developing new skills. This freedom from limiting beliefs is the key to seeking solutions with an optimistic outlook.

Real estate coaching programs can be vital to building a thriving career in this industry. These lessons teach you essential skills, improving your ability to perform effectively in a crowded industry. You will learn:

  • Lead generation
  • Marketing yourself
  • Sales tactics
  • Building a reputation
  • Growing referrals

Continuing to learn and grow in your real estate business is a worthy goal that ranks at the top.

Real Estate Agent Goal #3: Become an expert in your niche.

You can be good at many things but not great at everything. Finding your sweet spot where you enjoy the type of clients you work with and perform well is the key to being a top real estate agent.

It could be a luxury property, homes in middle-class neighbourhoods, condos, commercial properties, first-time buyers, flippers or even investors. Pick your niche and do your homework; then do more. Once you have your specialty, focus your marketing on it, so people find you when searching for an expert. When you put your efforts into a narrow category, you will get more qualified leads looking for what you excel at.

Real Estate Agent Goal #4: Build your brand.

Being a real estate agent is a long-term career. Everyone starts at the beginning without a roster of qualified clients and is an unknown entity. Your goal should be to build a presence online and in the communities you want to serve.

You need a dynamic website that engages visitors with relevant content to keep them navigating around the site. Have a steady presence on major social media platforms like Twitter, Facebook, LinkedIn, Instagram and even TikTok and Youtube. Get involved in the conversation and put out entertaining and informative content.

Consider increasing your recognition through various advertising mediums to come up in searches and through ads online. You want to be known and recognized as an expert and a reliable agent so focus on brand building every day.

Real Estate Agent Goal #5: Achieve work-life balance

While your career goals focus on your career, it is also vital to strike the right balance between work and play. You can earn the most money in your agency but miss out on the important milestones in your family’s life. Understanding how to manage your entire life is a goal that must be attended to daily.

You are already building your brand and working hard in your niche, but what about outside work? Here are some key things to develop on the other side of your hustle:

  • Quality sleep
  • Exercise
  • Keeping your intimate relationship close
  • Engaging regularly with your children
  • Having down time
  • Leisure with family and friends

You will find that the most successful people have mastered this skill, so make it your goal.